An opening of the men's brands area took place on the 2nd floor of Esentai Mall, featuring boutiques such as Montblanc, Luigi Bianchi, Tombolini, Coraggio, Podium Status, and the BarberZone salon. The elegant atmosphere of a "gentlemen's club" was enhanced by live instrumental music, the Aberlour bar area and a Whisky Casino by Bork. A public talk with renowned men's fashion expert Nikolai Uskov (Tatler Kazakhstan, ex-editor-in-chief of GQ and Forbes Russia) was a true highlight of the event. The surprises didn’t end there: a raffle for branded merchandise from Porsche and gifts from the Podium Status boutique delighted even the most serious gentlemen.