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News

02.04.2025

Nauryz at Esentai Mall: traditions, art, and the music of spring

From March 21 to 25, Esentai Mall immersed visitors in the spirit of Nauryz, bringing together tradition, gastronomy, and art. Guests were welcomed with national delicacies, theatrical performances, and music that blended the past with the present. The Yourta: a space of hospitality A traditional yurt by The Yourta stood at Esentai Square—a symbol of warmth and family values. Here, visitors received heartfelt blessings, festive ribbons, and treats from Tor restaurant, along with dates from Bateel. To learn more about yurts and rental opportunities, visit www.theyourta.com. A theatrical journey by ArtKöshe Immersive performances by the independent theater ArtKöshe brought ancient Nauryz legends to life. Transforming the mall into a stage, the artists invited visitors to become part of these timeless stories. Music: a dialogue of cultures Throughout the celebration, traditional Kazakh melodies intertwined with electronic beats. DJ Edige reimagined Eastern rhythms through a modern lens, while the ensemble Steppe Sons filled the space with the vibrant sounds of steppe instruments. Photo Zone: capturing the moment On the second floor, a stylish photo zone inspired by Kazakh ornaments and nature motifs awaited guests. This space became the perfect spot to capture and cherish bright memories of the holiday. Esentai Mall extends its gratitude to everyone who joined the celebration and wishes prosperity and well-being in the year ahead.