In May 2025, Esentai Mall welcomed the opening of Argymaq — a premium Kazakh clothing and accessories brand. Founded in 2016, the label has become a distinctive voice in contemporary Kazakh fashion, known for its minimalist design, exceptional craftsmanship, and respectful integration of cultural heritage. The new boutique showcases the brand’s full range: essential and capsule collections for men, women, and children, fine merino wool garments, Italian silk accessories, and limited-edition collaborations with the National Olympic Committee of Kazakhstan, photographer Ospan Ali, and the Qazaq Tazy project. Every Argymaq piece reflects a thoughtful balance of style, meaning, and comfort. Produced at leading factories in Kazakhstan and Italy, Argymaq maintains the highest standards of quality. The Esentai Mall boutique offers a refined space for those who value aesthetics, rooted identity, and a modern approach to everyday style.